Smartwater introduced a new alkaline water product aimed at high-achieving fitness enthusiasts in the US. We opted for a neon nighttime city aesthetic that complemented the original Smartwater brand while infusing a fresh, dynamic vibe to draw attention to the product. The bottle design was transformed into a comprehensive brand system, creating a sleek and stylish experience that captivated audiences.
The campaign peaked with a high-energy nighttime workout event at LA's flagship Equinox gym, featuring DJ Steve Aoki and hundreds of fitness influencers.
The campaign also included a premium sampling experience in an airstream trailer that travelled to 5 cities.
Below, you can see I mocked up several initial ideas to share with the client during the ideation process, and then created print and digital files to bring the event to real life.
