Even though I had never worked on video game art before, I jumped at this opportunity to dive into research about a new medium, and use my creativity in order to achieve a result that went even beyond client expectations.
The goal for this project was to create a super unique and eye-catching visual that diverse young people could relate to - inspiring them to see their potential and turn their current skills into a gaming career by applying to RBC’s Gaming Grant. These characters were later brought to life by an animator and turned into a mini site and digital ads.
Animation was outsourced.
