I created the logo and look-and-feel for a new Bud light influencer program targeting university students in Canada. The challenge was to make a system that fits within the existing Bud Light legacy brand,
is versatile enough to be repurposed for different events and product focuses, and that specifically appeals to the youngest range of Bud Light's customer base.
is versatile enough to be repurposed for different events and product focuses, and that specifically appeals to the youngest range of Bud Light's customer base.
Assets for this program always start with the Bud Light “racetrack” and their classic colours for recognizability. Then, adding in a varsity-inspired custom wordmark and incorporating imagery in unique ways with a retro twist. The end result are assets that are strongly aligned with Bud Light's brand personality while also being customized to their unique time and purpose.
