Reddit House was a place for Budweiser Stage guests to be introduced (or re-introduced) to the brand, take photos, hang out, and connect with Reddit online. It was a hit!
The design challenge for this project was to create a physical space from an online one. We were creating something completely new for the brand, but it needed to be familiar and seamless with their online presence.
To achieve this, we used Reddit's icons as well as the iconic orange colour throughout the exterior and interior of the building, brand ambassador uniforms and lanyards, digital signage, and social media posts.
Art direction and design support by Ben Gehlen and Iman Ghader.
