For Pride Month of 2022, Bud Light wanted to create a quintessential summer camp experience for adult members of the LGBTQ+ community that may not have had the opportunity as a child. The solution was a multi-day event filled with tons of fun activities.
I designed 70+ physical assets to fill the fully-branded camp ground. As I was building off their existing can design, this was a great exercise in adapting and expanding. I needed to transform the can design into a design system that felt cohesive but also had enough functionality to fill an entire camp.
Design support by Natasha Hertle.
